BASELINE PRESS KIT
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Website: https://baselinebody.app
Press page: https://baselinebody.app/press.html
Contact: press@baselinebody.app


BOILERPLATE
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Baseline is a health app for iPhone built around researched minimum effective doses for mobility, strength, and breathwork. The system builds your session, there is nothing to choose, plan, or configure. It costs $9.99 USD per year, requires no account, and launches May 2026.


STORY ANGLES
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The health app that doesn't make you choose your workout.
No library, no plans, no browsing. You open it, press start, and the system decides. It's built on the idea that every fitness app you've abandoned failed for the same reason: choosing is exhausting.

The app that tells you when to stop, not when to start.
Every exercise in Baseline has a researched minimum effective dose. Hit it and you're done. The science says short and frequent beats long and rare. Baseline is built around that.

Three fitness disciplines. One Start button. Under 20 minutes.
Mobility, breathwork, and bodyweight strength, usually sold as three separate subscriptions. Baseline combines them into a single system-generated session for $9.99 a year.


KEY FACTS
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What:        Mobility, strength, and breathwork in a single app. Each session type takes under 20 minutes.
Platform:    iPhone (launching May 2026)
Price:       $9.99 USD per year. The average fitness app charges $10+ per month.
Philosophy:  Every exercise is informed by a researched minimum effective dose. Health should be a quiet background state, not a project you manage.
Research:    Informed by peer-reviewed studies in Nature Medicine, The Lancet Public Health, and Sports Medicine.
Privacy:     No accounts, no ads, no data sold. Works offline. No equipment needed.
Integration: Reads and writes to Apple Health. Adapts sessions based on recent training activity.


KEY NUMBERS
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55+  exercises with researched minimum effective doses
5    configurable breathwork protocols with binaural beats, ambient sounds, and narration
<20  minutes per session type
$9.99 USD/year vs $120+ USD/year industry average
0    accounts, ads, or data sold
4    peer-reviewed studies cited (Nature Medicine, The Lancet, Sports Medicine)


RESEARCH
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Short bursts of activity reduce mortality by 40%
Stamatakis, E. et al. (2022). Nature Medicine, 28(12), 2521-2529.
https://doi.org/10.1038/s41591-022-02100-x

Minimal-dose resistance training improves strength and function
Fyfe, J.J. et al. (2022). Sports Medicine, 52(3), 463-479.
https://doi.org/10.1007/s40279-021-01605-8

Brief bouts of activity cut cardiovascular risk
Ahmadi, M.N. et al. (2023). The Lancet Public Health, 8(10), e800-e810.
https://doi.org/10.1016/S2468-2667(23)00183-4

Lower doses are enough for sedentary populations
Behm, D.G. et al. (2023). Sports Medicine, 54, 289-302.
https://doi.org/10.1007/s40279-023-01949-3


FOUNDER
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Tim de Jardine
Founder, Baseline

3x CPO and 2x co-founder with a track record of building consumer products from zero to scale. Former Head of Product at ATHLEAN-X and CPO at SportCity (top-10 European gym chain). Deep roots in fitness and consumer apps. Baseline is what happens when you stop overcomplicating health.


INCLUDED ASSETS
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app-icon-1024.png    App icon (1024x1024). Please use as provided. Do not modify, recolor, or add effects.
*.PNG                App screenshots (raw, no marketing overlays)


PRESS CONTACT
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press@baselinebody.app
For review builds (TestFlight), interviews, or additional assets.
