You already know what you should be doing. You know you should move more, stretch more, breathe better. You've known this for years. The problem was never information. The problem was never motivation, either, even though every app you've tried assumed it was.
The problem is that every morning you wake up and have to decide. What to do. How long. Which exercises. Which program. Whether today is a rest day or not. And most days, that decision is where it ends. Not because you're lazy. Because you're tired of deciding. You already make 1,000 decisions before lunch. Your body shouldn't be another one.
The fitness industry has sold variety for decades. New programs, new methods, new classes, new challenges. Every app on the market answers the same way: here's a library of hundreds, maybe thousands of workouts. Go pick one. As if the thing you were missing was more options. As if scrolling through a catalogue of squat variations was going to get you off the couch.
But variety was never the thing that got results. Consistency was. It always was. The people who actually stay healthy long-term aren't the ones with the most interesting routine. They're the ones who stopped changing their routine.
We built Baseline because we were that person. 3 fitness apps installed, all of them full of content, none of them making it easier to just start. We stripped it back to first principles. What is the minimum effective dose of daily movement? What happens if you stop choosing and just show up? What would it look like if someone had just said: here, do this, it takes 20 minutes or less, stop thinking about it.
So that's what Baseline does.
You open it. You press start. It tells you what to do. You do it. You're done in 20 minutes or less. There is no library to browse. There is no program to choose. There are no streaks, no badges, no leaderboards, no notifications nagging you, no social feed, no before-and-after photos, no transformation promises. There is nothing to configure and nothing to optimise.
This is not a limitation. This is the entire point.
We believe that most people don't need a better plan. They need fewer plans. They need a thing that runs on autopilot so they can save their energy and attention for the parts of life that actually require it. Parenting. Work. Relationships. The hard stuff that doesn't come with a progress bar.
We believe that consistency comes from removing decisions, not from adding motivation. Motivation runs out. Decisions pile up. But a ritual that asks nothing of you except showing up? That can last.
We believe that 20 minutes every day beats a 1-hour session twice a week. Not because the science is complicated, but because most people actually do the 20 minutes. The 1-hour session sounds great on Sunday night. By Wednesday it's already slipping. A short daily thing becomes part of your day the way brushing your teeth is part of your day. You don't plan it. You don't prepare for it. You just do it.
We believe that doing roughly the same thing every day is not boring. It's a relief. Each session is a little different from the last, but the shape stays familiar. You're never starting from scratch and you're never guessing. The slight variation keeps your body honest. The consistency keeps you coming back.
We believe that a health app should make you think about your health less, not more. If you're spending time managing the app, the app is the problem.
Staying healthy is expensive. A single mobility class runs $15 to $30. A breathwork session is about the same. Personal training is worse. If you wanted to cover all 3 properly, you'd be spending hundreds a month. Most people just don't. They know they should, but the cost makes it easy to put off.
Baseline costs $9.99 for your first year. After that, $29.99 a year. Mobility, strength, and breathwork, all in one place, for less than a single studio class. We set that price because this should be something everyone can just have. Like a utility. You pay for it once, you forget about the money, and you use it.
We don't track your calories. We don't count your reps. We don't know your weight and we don't want to. The only thing we count is whether you showed up today, and even that we keep quiet about. No charts, no graphs, no weekly summaries telling you what you already know.
Our vision is simple: your health is handled. You press start, you do the session, and over time it stops being something you think about and starts being something you just do. Like locking the door when you leave. Like putting on your seatbelt. It becomes a habit, and then it becomes invisible, and then your health is just taken care of.
We want that to be available to everyone. Not just people who can afford a gym and a coach and a studio membership. Everyone.
Most apps focus on one thing and then drown you in choice within it. A thousand strength workouts. A catalogue of yoga flows. A library of guided breathing. Baseline covers 3 disciplines in a single session. Mobility, strength, and breathwork, streamlined into one daily ritual. You get more ground covered with less to think about.
If you want to scroll through a library and build your own program, Baseline isn't for you. There are thousands of apps for that.
We built this for the people who just want it handled.