Press Kit

Last updated March 2026

Baseline combines mobility, strength, and breathwork into a single app. Each session type takes under 20 minutes. The system builds your session based on evidence-based minimum effective doses, so there is nothing to choose, plan, or think about. Launching May 2026 on iPhone.

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About Baseline

One-linerThe daily movement app that removes every reason you quit the last one.
WhatMobility, strength, and breathwork in a single app. Each session type takes under 20 minutes. The system builds your session. No choosing. No planning. Press start.
ForAdults who want to move daily but don't want to manage a fitness routine. People who've downloaded fitness apps before and quit within a month.
PlatformiPhone (launching May 2026)
Price$9.99 USD for the first year. Renews at $29.99 USD/year. The average fitness app charges $10 or more per month. Baseline costs less for an entire year than most apps charge for a single month.
PhilosophyEvery exercise is informed by a researched minimum effective dose. Baseline delivers exactly that, nothing more. Health should be a quiet background state, not a project you manage.
ResearchInformed by peer-reviewed studies published in Nature Medicine, The Lancet Public Health, and Sports Medicine on minimal-dose exercise, mortality reduction, and cardiovascular outcomes.
PrivacyNo accounts, no ads, no data sold. Works offline. No equipment needed.
IntegrationReads and writes to Apple Health. Adapts sessions based on recent training activity.

Boilerplate

Baseline is a health app for iPhone built around researched minimum effective doses for mobility, strength, and breathwork. The system builds your session, there is nothing to choose, plan, or configure. It costs $9.99 USD for the first year ($29.99/year after), requires no account, and launches May 2026.

Story Angles

The health app that doesn't make you choose your workout.
No library, no plans, no browsing. You open it, press start, and the system decides. It's built on the idea that every fitness app you've abandoned failed for the same reason: choosing is exhausting.

The fitness app that tells you when to stop, not when to start.
Every exercise in Baseline has a researched minimum effective dose. Hit it and you're done. The science says short and frequent beats long and rare. Baseline is built around that.

Three fitness disciplines. One Start button. Under 20 minutes.
Mobility, breathwork, and bodyweight strength, usually sold as three separate subscriptions. Baseline combines them into a single system-generated session for $9.99 for the first year.

Key Numbers

55+
exercises with researched minimum effective doses
5
configurable breathwork protocols with binaural beats, ambient sounds, and narration
<20min
per session type
$9.99 USD/1st yr
then $29.99/yr vs $120+ USD/year industry average
0
accounts, ads, or data sold
4
peer-reviewed studies cited (Nature Medicine, The Lancet, Sports Medicine)

Research

The minimum effective dose concept in Baseline is informed by peer-reviewed research on minimal-dose exercise.

Short bursts of activity reduce mortality by 40%
Stamatakis, E. et al. (2022). Nature Medicine, 28(12), 2521-2529.
doi.org/10.1038/s41591-022-02100-x
Minimal-dose resistance training improves strength and function
Fyfe, J.J. et al. (2022). Sports Medicine, 52(3), 463-479.
doi.org/10.1007/s40279-021-01605-8
Brief bouts of activity cut cardiovascular risk
Ahmadi, M.N. et al. (2023). The Lancet Public Health, 8(10), e800-e810.
doi.org/10.1016/S2468-2667(23)00183-4
Lower doses are enough for sedentary populations
Behm, D.G. et al. (2023). Sports Medicine, 54, 289-302.
doi.org/10.1007/s40279-023-01949-3

Pre-order

Pre-order on the App Store

Launching May 2026 on iPhone

Press Contact

For review builds (TestFlight), interviews, or additional assets:

press@baselinebody.app