← BaselineBody

Privacy Policy

Last updated: October 2026

No accounts. No servers of ours. No ads. No data sold. Your workout data stays on your device. Purchases go through Apple. Backups go through your iCloud. The app sends anonymous usage events (onboarding and how the app is used) to PostHog so we can improve BaselineBody. This website has no analytics.

Who we are

BaselineBody is a consumer health app published by Escape Velocity Studio Ltd ("we", "us", "our"). Reach us at [email protected].

What stays on your device

BaselineBody has no account system and no servers of ours. We do not require an email address, name, or any personal identifier to use the app.

DataStored wherePurpose
Session history and progressOn your device onlyDisplay your block grid, track weekly progress, calibrate future sessions
Exercise calibration memoryOn your device onlyAdjust session difficulty over time based on your feedback
App preferencesOn your device onlyStore your anchor thought, focus region, settings
iCloud Key-Value Store backupYour iCloud accountRestore your progress if you reinstall or change devices
Apple Health data (optional)Apple Health on your deviceRead recent workouts to adapt session recommendations; write BaselineBody workouts and mindful minutes
Purchase statusApple (via App Store)Verify your one-time in-app purchase to unlock full access
Anonymous app usagePostHog (EU)Onboarding and how the app is used, so we can improve it

What we do not collect

Names, email addresses, or any personal identifiers · Location · Advertising identifiers · Crash reports · Browsing or search history · Demographic information · Biometric data · Card or billing details (Apple handles payments).

App usage (PostHog)

We use PostHog, hosted in the EU, for anonymous app usage: onboarding steps and how people use the app. Events are tied to a random ID made on your device, not to you. We do not send workout content, HealthKit data, or anything that names you. No session recordings. No ads. We do not sell data.

Apple Health (HealthKit)

If you grant permission, BaselineBody reads workout data from Apple Health to understand your recent training activity, for example offering a lighter mobility session if you've already trained hard today.

BaselineBody may also write workout sessions and mindful minutes to Apple Health so they appear in your Activity rings and health records.

HealthKit data stays on your device. It is not sent to PostHog or to us, not shared with third parties, and not used for advertising. HealthKit access is optional; the app works without it.

iCloud backup

BaselineBody uses Apple's iCloud Key-Value Store to back up your progress to your personal iCloud account. Encrypted by Apple. Not accessible to us.

Data retention

Your data stays on your device until you delete the app. Your iCloud backup may remain until you remove it. Anonymous PostHog usage events are kept only as long as we need them to improve the app. We cannot access or delete your device data remotely because we do not hold it.

Age requirement

BaselineBody is intended for people aged 13 and older. We do not knowingly collect information from anyone under 13.

Your rights

Your workout data is on your device, under your control. Delete the app to clear it. For questions about anonymous usage data, or anything from a support email, contact us.

If you are in the European Economic Area, United Kingdom, California, or another place with data protection laws, and you believe we hold personal data about you (for example from a support email), you may contact us to request access, correction, or deletion.

Website

The BaselineBody website has no analytics, cookies, pixels, fingerprinting, or tracking.


Changes to this policy

If we change how BaselineBody handles data, we will update this page. The date at the top shows the current version.

Contact

Questions about this policy can be sent to [email protected].